Blogging by the numbers

Blogging will build awareness of your product or service, and the more you blog the better.

Having more posts on your blog will grow your business, as demonstrated by these survey results from HubSpot, a firm that helps companies attract visitors and convert them into customers.

• Traffic will grow 45 percent if a business increases its total blog articles from 11-20 to 21-50.
• A company that simply increases blogging from 3-5 times a month to 6 to 8 times a month can almost double its leads.

Unless it’s on a time-sensitive topic, a good blog post will keep working for you long after you post it because it will contain information valuable to potential customers.

As Greg Schraff noted on digetry.com: “The thing to recognize is that a blog post is not a one-trick pony. Your blog will not only have an impact at the time it’s written but long after that because the content can be as relevant a year later as it is the day you posted it.”

If you want help building a blog for your business, please contact me at markobrienusa@gmail.com

Who ya gonna call? Ghostwriter!

You have all sorts of information in your head about your product or service, but you don’t have the time or energy to write it all down.

I can write it for you, and showcase your authority in your field.

This can become a book for you, and much, much more.

You can use also this writing on your website, in e-mails to customers and potential customers, and in other venues that will help you grow your business.

My very first client, for example, had owned seven businesses and had all sorts of insights and experiences to share on ways to increase recurring monthly revenue.

He talked, I wrote, and his first book set him off to success in his goal, to become a consultant. He tells me he now gets $200 an hour to sit at home and tell clients how to use his experiences and insights in their businesses.

My favorite format is to talk in depth with the person so I can capture all the information, anecdotes and vignettes that tell his story.

But this can be done by telephone, on-line and through emails and by my own research.

In one case, I never even met the woman for whom I authored a book.

Instead, she sent me videos of the material from classes she taught. I incorporated all her information with on-line research I did and she soon had a book that opened doors for her.

Not only was it something she gave to clients, but the book convinced organizations to feature her as a speaker, which led to much more lucrative work for her.

Let me help you put your knowledge to work for you. Contact me at markobrienusa@gmail.com

With 30-plus years experience in journalism, marketing and ghostwriting, I can quickly and effectively help you create a book on just about any subject.

I’ve written, ghostwritten or edited numerous books and e-books on all sorts of topics – business, marketing, air conditioning and heating, aspects of law, management techniques, chemicals, barter, personnel processes and many more subjects.

How Millennials are smarter than Boomers

For many years, Baby Boomers and other old folks used sound effects when playing hooky from work.

They’d call the boss and insert a bogus cough, groan or moan and maybe some fake sniffles when they reported they were too sick to work.

Not today’s Millennials.

They don’t call in sick. They text it in.

More efficient and less degrading.

I like it!

A thank you with a nudge works best

It may sound pushy, but the most effective thank-you for an email assumes the recipient will cooperate with you.

Of all the ways to say thank you, “Thanks in advance” got the highest response rate, according to a study by email productivity software provider Boomerang.

Is the message overconfident or merely optimistic, assuming cooperation from the recipient?

Either way, it worked best of eight most common sign-offs studied.

Boomerang data scientist Brendan Greenley said, “There’s a bit of posturing involved with this closing, and you do risk coming across as a little aggressive, but it turns out it works pretty well.”

Read about it at https://www.fastcompany.com/3069126/work-smart/use-these-words-at-the-end-of-your-emails-to-increase-your-chance-of-getting-a-

Avoid this degree

Most of us learn to write in high school or college, and we tend to grind out the words, determined to reach the word-limit or the page-limit set by the instructor. We also suspect that the instructor, snowed under with papers, will skim the pages and not expect stirring prose.

Some call it the Ph.D. School of Writing — Piled Higher and Deeper.

Maybe that sort of writing works in school, but it doesn’t succeed in business.

Readers come to your blog for information, entertainment and maybe a dash of humor or personality.

Like the overworked teacher, readers have plenty of other material to read. So get to the point by writing short, interesting posts that show your product or service, your passion and your knowledge. Eliminate jargon and write the post as if you were talking with a friend.

I can help you. I have written for numerous businesses and government agencies and I can tell the story of your business in ways that will boost your business. Contact me, markobrienusa@gmail..com.

Thank you.

Adjectives – handle with care

Here at markobrienwritingservices.com our stock includes adjectives for all occasions.

Our supply includes “best,” “finest,” “most awesome,” “coolest” and many other superlatives.

However, we seldom recommend using these adjectives. They reek of sales spin and don’t give your readers the facts they want for making smart decisions.

Numerous studies show that blog-readers like only a helpful serving of adjectives – and no excess exclamation points, please!!!!

Readers visit business blogs to learn facts, not to wallow in hype.

They like some adjectives, but only factual, specific adjectives that tell them the car is royal blue or the equipment is energy-efficient or the two-story house includes a heated swimming pool.

They don’t want to wade through lots of excessive, uninformative adjectives that make them feel they’re being manipulated.

Just give them the facts and the precise adjectives they need, and readers will consider you more trust-worthy.

Content creation, factual writing, business writing, writing hype, readers want

Content marketing: It’s not about you

When it comes to providing content, give the customer what he/she wants or needs, and only then will you start building a productive relationship.
“Your needs (as a business owner) should come second to what the other person wants and needs. If you can give them what they are asking for, you will, in turn, get what you need from them as well. Find out what they want and do your best to give it to them,” as CompuKol Connection its it.

Read this post, which spells out how you can find what your customer wants in the way of helpful content:

Determining What Your Target Audience Wants and Needs

Here’s a smart solution to your website content woes

Do you need content to bring customers to your website ? Or do you have too much content and need it revamped and made more effective?

Either way, I can solve your problem quickly and efficiently.

“The trick to solving both problems is to focus on what content you and your organization ought to create, and then to create as many iterations of your best content as possible. This ensures the best use of your resources—such as product marketing teams and designers for content creation—and it delivers greater content ROI because the content created (and reused) is higher quality and more relevant,” says prdaily.com.

Read this article http://www.prdaily.com/Main/Articles/21203.aspx and then contact me at markobrienusa@gmail.com. I have more than 30 years experience in social media, marketing, public relations and journalism.

Talking or writing, keep it short

You will lose your audience if you insist on rattling on in your speaking or your writing.
If you’re speaking, you need to make your points in 10-18 minutes. Otherwise, the audience loses  attention and you lose a great chance to spread your message. Scientists find that many listeners lose focus and tune out speakers after 10 minutes. TED talks, which showcase major league speakers, are limited to 18 minutes on the theory that this is enough time to explain the essence of your subject.

Writing on linkedin.com, Carmine Gallo has more thoughts and information:

“The 18-minute rule also works because the brain is an energy hog. The average adult human brain only weighs about three pounds, but it consumes an inordinate amount of glucose, oxygen, and blood flow. As the brain takes in new information and is forced to process it, millions of neurons are firing at once, burning energy and leading to fatigue and exhaustion. Researchers at Texas Christian University are finding that the act of listening can be as equally draining as thinking hard about a subject. Dr. Paul King calls it “cognitive backlog.” Like weights, he says, the more information we are asked to take in, the heavier and heavier it gets. Eventually, we drop it all, failing to remember anything we’ve been told.”

The same goes for writing. Don’t waste time and pixels on matters unnecessary to your story. If you do, your audience will move on without you.

Get the full details at Gallo’s post:

https://www.linkedin.com/pulse/20140313205730-5711504-the-science-behind-ted-s-18-minute-rule

E-mail marketing can work for you

Content marketing is a smart, low-cost way to promote your business, capture eyeballs and win customers.
And one sure way for people to learn about you is content marketing via e-mail.
Think about all those email addresses you already have for customers, potential customers, vendors and others who might welcome your information and need a reminder that you’re in business.
Smart content marketing quickly gives readers information that’s educational and/or entertaining and doesn’t try the hard-sell approach.
But don’t take my word for it.
Check out this item on www.prdaily.com article on ways to increase your visibility and your revenue.

http://www.prdaily.com/Main/Articles/20949.aspx