Avoid this degree

Most of us learn to write in high school or college, and we tend to grind out the words, determined to reach the word-limit or the page-limit set by the instructor. We also suspect that the instructor, snowed under with papers, will skim the pages and not expect stirring prose.

Some call it the Ph.D. School of Writing — Piled Higher and Deeper.

Maybe that sort of writing works in school, but it doesn’t succeed in business.

Readers come to your blog for information, entertainment and maybe a dash of humor or personality.

Like the overworked teacher, readers have plenty of other material to read. So get to the point by writing short, interesting posts that show your product or service, your passion and your knowledge. Eliminate jargon and write the post as if you were talking with a friend.

I can help you. I have written for numerous businesses and government agencies and I can tell the story of your business in ways that will boost your business. Contact me, markobrienusa@gmail..com.

Thank you.

Adjectives – handle with care

Here at markobrienwritingservices.com our stock includes adjectives for all occasions.

Our supply includes “best,” “finest,” “most awesome,” “coolest” and many other superlatives.

However, we seldom recommend using these adjectives. They reek of sales spin and don’t give your readers the facts they want for making smart decisions.

Numerous studies show that blog-readers like only a helpful serving of adjectives – and no excess exclamation points, please!!!!

Readers visit business blogs to learn facts, not to wallow in hype.

They like some adjectives, but only factual, specific adjectives that tell them the car is royal blue or the equipment is energy-efficient or the two-story house includes a heated swimming pool.

They don’t want to wade through lots of excessive, uninformative adjectives that make them feel they’re being manipulated.

Just give them the facts and the precise adjectives they need, and readers will consider you more trust-worthy.

Content creation, factual writing, business writing, writing hype, readers want

Content marketing: It’s not about you

When it comes to providing content, give the customer what he/she wants or needs, and only then will you start building a productive relationship.
“Your needs (as a business owner) should come second to what the other person wants and needs. If you can give them what they are asking for, you will, in turn, get what you need from them as well. Find out what they want and do your best to give it to them,” as CompuKol Connection its it.

Read this post, which spells out how you can find what your customer wants in the way of helpful content:

Determining What Your Target Audience Wants and Needs

Here’s a smart solution to your website content woes

Do you need content to bring customers to your website ? Or do you have too much content and need it revamped and made more effective?

Either way, I can solve your problem quickly and efficiently.

“The trick to solving both problems is to focus on what content you and your organization ought to create, and then to create as many iterations of your best content as possible. This ensures the best use of your resources—such as product marketing teams and designers for content creation—and it delivers greater content ROI because the content created (and reused) is higher quality and more relevant,” says prdaily.com.

Read this article http://www.prdaily.com/Main/Articles/21203.aspx and then contact me at markobrienusa@gmail.com. I have more than 30 years experience in social media, marketing, public relations and journalism.

Talking or writing, keep it short

You will lose your audience if you insist on rattling on in your speaking or your writing.
If you’re speaking, you need to make your points in 10-18 minutes. Otherwise, the audience loses  attention and you lose a great chance to spread your message. Scientists find that many listeners lose focus and tune out speakers after 10 minutes. TED talks, which showcase major league speakers, are limited to 18 minutes on the theory that this is enough time to explain the essence of your subject.

Writing on linkedin.com, Carmine Gallo has more thoughts and information:

“The 18-minute rule also works because the brain is an energy hog. The average adult human brain only weighs about three pounds, but it consumes an inordinate amount of glucose, oxygen, and blood flow. As the brain takes in new information and is forced to process it, millions of neurons are firing at once, burning energy and leading to fatigue and exhaustion. Researchers at Texas Christian University are finding that the act of listening can be as equally draining as thinking hard about a subject. Dr. Paul King calls it “cognitive backlog.” Like weights, he says, the more information we are asked to take in, the heavier and heavier it gets. Eventually, we drop it all, failing to remember anything we’ve been told.”

The same goes for writing. Don’t waste time and pixels on matters unnecessary to your story. If you do, your audience will move on without you.

Get the full details at Gallo’s post:

https://www.linkedin.com/pulse/20140313205730-5711504-the-science-behind-ted-s-18-minute-rule

E-mail marketing can work for you

Content marketing is a smart, low-cost way to promote your business, capture eyeballs and win customers.
And one sure way for people to learn about you is content marketing via e-mail.
Think about all those email addresses you already have for customers, potential customers, vendors and others who might welcome your information and need a reminder that you’re in business.
Smart content marketing quickly gives readers information that’s educational and/or entertaining and doesn’t try the hard-sell approach.
But don’t take my word for it.
Check out this item on www.prdaily.com article on ways to increase your visibility and your revenue.

http://www.prdaily.com/Main/Articles/20949.aspx

Check me out

Do you need a strong creator of interesting content whose writing will draw readers to your website and encourage them to want to do business with you?

I have more than 30 years in journalism, public relations, marketing and social media. This combination of fields helps me tell your story effectively and build your audience, whether you’re dealing with computers, healthcare, science, human resources, lodging, even cowboys and the cattle industry. I have ghostwritten books on management, social media, marketing and other subjects, so I can write knowledgeably and well on just about any business topic you have.

Please check these samples and contact me (markobrienusa@gmail.com) if you think we will be a good fit.

I wrote most of the copy for this website:
http://www.aegistherapies.com/home.aspx

I wrote much of the copy on this site, including all of the “Practice Areas”:  http://ropella.com

I wrote all the “niche” items and found 25-40 keywords per entry for SEO purposes for this site:
http://www.ropellaexperts.com/index.php/expert_niches

Here’s a travel article I wrote to promote a rodeo:

http://www.experiencekissimmee.com/blog/post/2014/23/Cowboy-Up-Kissimmee-is-in-the-heartland-of-cowboys-and-cowgirls/26843/

And, just for fun, read this one about bird-watching:

http://www.visitpensacolabeach.com/eco-trail/stories/old-man-and-the-sea-birds.php

I’m fast and reliable, and I meet deadlines. Always. I’m comfortable writing from material you provide me or from my own research and interviews on topics you assign.

Thank you.

Learn when to post on social media

Here’s a great source showing you the best times to post on various social media:

http://www.prdaily.com/Main/Articles/19993.aspx

Two things I can do for you

1) I can write interesting, compelling copy for your website, blog, brochure or white paper. Many people focus on design and navigability when they build a website, but they overlook the key third part: Making it entertaining, informative, interesting — a site with which customers/readers want to interact. I write copy that tells your story in a way that engages your audience and draws more sales/clicks/responses.

2) I can design and implement an effective public relations campaign for you via traditional and social media. Whether you’re introducing a product or trying to build visibility for your brand, I can craft the messages that hit home with your desired audience.

I have more than 30 years experience in journalism, marketing, advertising, public relations and ghostwriting. Contact me (markobrienusa@gmail.com) and let me show you how I can put my skills and background to work for you.

Guys, get game! Write better

Bad writing costs business billions of dollars per year — from poorly written memos to unnecessarily complicated instruction booklets to expensive marketing materials that fail to connect with the audience.
But it also hurts guys in the dating game.
A recent Wall Street Journal report about a Match.com study found that 87 percent of women were turned off by bad grammar and poor writing in profiles men posted on the dating site.For the ladies, grammar even ranked ahead of teeth as a deal-breaker.
So, fellas, work harder on your writing skills if you want to win a woman’s attention.
Women should, too, although grammar and writing skills aren’t as important to men looking for women. Only 75 percent of men listed these talents as must-haves for a woman.

No, I won’t write a Match.com profile for you. But I will write a great brochure, blog series, web copy or news release that builds positive attention for you and your business.

Contact me at markobrienusa@gmail.com