How to get a reporter’s positive attention


If you want media attention, talk about what you know and what you learned, not about yourself. It’s about the reader, stupid.

The stories that attract the most readers — and the most reporters — are the ones with the widest appeal, as columnist Jeff Haden tells people pitching him to do stories about them:

“The best articles let others learn from your experience, your mistakes, and your knowledge. Always focus on benefitting readers—when you do, your company will get to bask in the reflected PR glow.”