2 easy steps to hook more readers for your business blog

As someone who writes, edits and reads business blogs for a living, I have two suggestions for increasing readership and attracting more customers.

1) Stop writing blogs as if you were still in school, when you discovered the formula “Big words + Many Pages = Better Grade.”

That style may have worked in schools where teachers graded papers by the pound, but it doesn’t work in the real world, when you are competing for readers’ time and attention.

Capture some of the fun, passion and challenge that brought you to your business. Write about how you solved a problem — this is why interesting case histories add credibility to a business website — or what you learned from taking a different approach.

Talk shop, but in a down-to-earth tone, not with stilted phrases that suck the life out of reading and story-telling. (Banish “out of the box,” “utilize,” “reach out” and other hackneyed buzzwords from your vocabulary.)

2) Inject some personality into your website. Maybe a co-worker had a baby or won a gaming contest or took a camping trip.

Readers don’t want Facebook on business blogs, but occasional snippets about people’s lives will build links with your customers and potential customers.

In today’s global economy we seldom run into customers at the coffee shop, so we need to establish personal ties on-line where we do so much of our communicating.

A photo of the newest office baby or tales of a wonderful vendor will push your site beyond just a dull recitation of your product or service and give people other reasons to remember you and give them more impetus to want to do business with you.

Contact me if you want help improving content on your website. I blog for a golf course in Florida, an air-conditioning company in Alabama, a health supplement company in Michigan, and more. I love learning about businesses and telling their stories. I am markobrienusa@gmail.com