Blogging by the numbers

Blogging will build awareness of your product or service, and the more you blog the better.

Having more posts on your blog will grow your business, as demonstrated by these survey results from HubSpot, a firm that helps companies attract visitors and convert them into customers.

• Traffic will grow 45 percent if a business increases its total blog articles from 11-20 to 21-50.
• A company that simply increases blogging from 3-5 times a month to 6 to 8 times a month can almost double its leads.

Unless it’s on a time-sensitive topic, a good blog post will keep working for you long after you post it because it will contain information valuable to potential customers.

As Greg Schraff noted on digetry.com: “The thing to recognize is that a blog post is not a one-trick pony. Your blog will not only have an impact at the time it’s written but long after that because the content can be as relevant a year later as it is the day you posted it.”

If you want help building a blog for your business, please contact me at markobrienusa@gmail.com