Adjectives – handle with care

Here at markobrienwritingservices.com our stock includes adjectives for all occasions.

Our supply includes “best,” “finest,” “most awesome,” “coolest” and many other superlatives.

However, we seldom recommend using these adjectives. They reek of sales spin and don’t give your readers the facts they want for making smart decisions.

Numerous studies show that blog-readers like only a helpful serving of adjectives – and no excess exclamation points, please!!!!

Readers visit business blogs to learn facts, not to wallow in hype.

They like some adjectives, but only factual, specific adjectives that tell them the car is royal blue or the equipment is energy-efficient or the two-story house includes a heated swimming pool.

They don’t want to wade through lots of excessive, uninformative adjectives that make them feel they’re being manipulated.

Just give them the facts and the precise adjectives they need, and readers will consider you more trust-worthy.

Content creation, factual writing, business writing, writing hype, readers want