Content marketing: It’s not about you

When it comes to providing content, give the customer what he/she wants or needs, and only then will you start building a productive relationship.
“Your needs (as a business owner) should come second to what the other person wants and needs. If you can give them what they are asking for, you will, in turn, get what you need from them as well. Find out what they want and do your best to give it to them,” as CompuKol Connection its it.

Read this post, which spells out how you can find what your customer wants in the way of helpful content:

Determining What Your Target Audience Wants and Needs