Archive for October, 2017

Long content works

Here’s a looooong post about how long your content should run.

Wisecrack aside, it’s a very interesting analysis of posts and how longer posts do well in many industries. It may hurt writers’ egos — yikes, readers skim and scan rather than read our every word!

But it’s valuable to keep in mind when doing what helps the client’s business best. After all, helping the client is Job 1 for content creators.

How Long Should Your Blog Articles Be? (With Word Counts for Every Industry)

Suit yourself

Let me tell you a quick, upbeat anecdote that can inspire folks who are fighting gravity and weight gain.

I recently was assigned to write several web pages about making alterations for men’s clothes — which amused my wife because I can’t even thread a needle.

Fortunately I had the help of an expert tailor to explain the ins and outs of altering men’s clothes, which can be very complicated. She told me that on occasion she has altered clothes for people who lost large amounts of weight — 60 pounds or more.

She even was able to take a man’s single-breasted coat and turn it into a double-breasted coat after he lost a lot of weight.

What an inspiring coat for that man to wear — a tangible result of his amazing accomplishment and a great example to include in the web copy.