Archive for April, 2017

Make history!

Families and businesses can benefit by writing their histories, both to celebrate people in the past and to preserve institutional memory.

I can help you accomplish this. I write histories for families and businesses to chronicle major moments and recall cherished people.

I can also help you make audio recordings and video documentaries, if you prefer them. As a veteran interviewer and writer, I can help you tell your stories.

One neat thing about helping people write a business or family book: Others get involved. A spouse has thoughts to add, a niece designs the cover, a son draw caricatures.

Interested? Contact me at markobrienusa@gmail.com. I have more than 30 years experience in journalism, marketing, public relations and social media.

Write, sleep, publish

Don’t publish something immediately after you write it.

Assuming you’re not on deadline, take a day or two and “sleep on it,” as your Grandma might say.

This added time lets the material marinate in your brain. Then, review your writing and you will see ways to cut unnecessary words, insert stronger verbs, double-check facts and add context if needed.

Speaking of reviewing your work, be sure to read it aloud. You will hear clunker sentences that convince you to do some rewriting.

Finally, print a copy of your writing. Reading a hard copy will open your eyes to typos and misspellings you may have missed on your computer.

Blogging by the numbers

Blogging will build awareness of your product or service, and the more you blog the better.

Having more posts on your blog will grow your business, as demonstrated by these survey results from HubSpot, a firm that helps companies attract visitors and convert them into customers.

• Traffic will grow 45 percent if a business increases its total blog articles from 11-20 to 21-50.
• A company that simply increases blogging from 3-5 times a month to 6 to 8 times a month can almost double its leads.

Unless it’s on a time-sensitive topic, a good blog post will keep working for you long after you post it because it will contain information valuable to potential customers.

As Greg Schraff noted on digetry.com: “The thing to recognize is that a blog post is not a one-trick pony. Your blog will not only have an impact at the time it’s written but long after that because the content can be as relevant a year later as it is the day you posted it.”

If you want help building a blog for your business, please contact me at markobrienusa@gmail.com

Who ya gonna call? Ghostwriter!

You have all sorts of information in your head about your product or service, but you don’t have the time or energy to write it all down.

I can write it for you, and showcase your authority in your field.

This can become a book for you, and much, much more.

You can use also this writing on your website, in e-mails to customers and potential customers, and in other venues that will help you grow your business.

My very first client, for example, had owned seven businesses and had all sorts of insights and experiences to share on ways to increase recurring monthly revenue.

He talked, I wrote, and his first book set him off to success in his goal, to become a consultant. He tells me he now gets $200 an hour to sit at home and tell clients how to use his experiences and insights in their businesses.

My favorite format is to talk in depth with the person so I can capture all the information, anecdotes and vignettes that tell his story.

But this can be done by telephone, on-line and through emails and by my own research.

In one case, I never even met the woman for whom I authored a book.

Instead, she sent me videos of the material from classes she taught. I incorporated all her information with on-line research I did and she soon had a book that opened doors for her.

Not only was it something she gave to clients, but the book convinced organizations to feature her as a speaker, which led to much more lucrative work for her.

Let me help you put your knowledge to work for you. Contact me at markobrienusa@gmail.com

With 30-plus years experience in journalism, marketing and ghostwriting, I can quickly and effectively help you create a book on just about any subject.

I’ve written, ghostwritten or edited numerous books and e-books on all sorts of topics – business, marketing, air conditioning and heating, aspects of law, management techniques, chemicals, barter, personnel processes and many more subjects.