Archive for March, 2017

How Millennials are smarter than Boomers

For many years, Baby Boomers and other old folks used sound effects when playing hooky from work.

They’d call the boss and insert a bogus cough, groan or moan and maybe some fake sniffles when they reported they were too sick to work.

Not today’s Millennials.

They don’t call in sick. They text it in.

More efficient and less degrading.

I like it!

A thank you with a nudge works best

It may sound pushy, but the most effective thank-you for an email assumes the recipient will cooperate with you.

Of all the ways to say thank you, “Thanks in advance” got the highest response rate, according to a study by email productivity software provider Boomerang.

Is the message overconfident or merely optimistic, assuming cooperation from the recipient?

Either way, it worked best of eight most common sign-offs studied.

Boomerang data scientist Brendan Greenley said, “There’s a bit of posturing involved with this closing, and you do risk coming across as a little aggressive, but it turns out it works pretty well.”

Read about it at https://www.fastcompany.com/3069126/work-smart/use-these-words-at-the-end-of-your-emails-to-increase-your-chance-of-getting-a-

Avoid this degree

Most of us learn to write in high school or college, and we tend to grind out the words, determined to reach the word-limit or the page-limit set by the instructor. We also suspect that the instructor, snowed under with papers, will skim the pages and not expect stirring prose.

Some call it the Ph.D. School of Writing — Piled Higher and Deeper.

Maybe that sort of writing works in school, but it doesn’t succeed in business.

Readers come to your blog for information, entertainment and maybe a dash of humor or personality.

Like the overworked teacher, readers have plenty of other material to read. So get to the point by writing short, interesting posts that show your product or service, your passion and your knowledge. Eliminate jargon and write the post as if you were talking with a friend.

I can help you. I have written for numerous businesses and government agencies and I can tell the story of your business in ways that will boost your business. Contact me, markobrienusa@gmail..com.

Thank you.

Adjectives – handle with care

Here at markobrienwritingservices.com our stock includes adjectives for all occasions.

Our supply includes “best,” “finest,” “most awesome,” “coolest” and many other superlatives.

However, we seldom recommend using these adjectives. They reek of sales spin and don’t give your readers the facts they want for making smart decisions.

Numerous studies show that blog-readers like only a helpful serving of adjectives – and no excess exclamation points, please!!!!

Readers visit business blogs to learn facts, not to wallow in hype.

They like some adjectives, but only factual, specific adjectives that tell them the car is royal blue or the equipment is energy-efficient or the two-story house includes a heated swimming pool.

They don’t want to wade through lots of excessive, uninformative adjectives that make them feel they’re being manipulated.

Just give them the facts and the precise adjectives they need, and readers will consider you more trust-worthy.

Content creation, factual writing, business writing, writing hype, readers want