Archive for October, 2015

Guys, get game! Write better

Bad writing costs business billions of dollars per year — from poorly written memos to unnecessarily complicated instruction booklets to expensive marketing materials that fail to connect with the audience.
But it also hurts guys in the dating game.
A recent Wall Street Journal report about a Match.com study found that 87 percent of women were turned off by bad grammar and poor writing in profiles men posted on the dating site.For the ladies, grammar even ranked ahead of teeth as a deal-breaker.
So, fellas, work harder on your writing skills if you want to win a woman’s attention.
Women should, too, although grammar and writing skills aren’t as important to men looking for women. Only 75 percent of men listed these talents as must-haves for a woman.

No, I won’t write a Match.com profile for you. But I will write a great brochure, blog series, web copy or news release that builds positive attention for you and your business.

Contact me at markobrienusa@gmail.com