Archive for May, 2015

What I can do for you

I write website copy that reaches your target audience and brings in new customers and revenue.

I convert jargon into layperson’s terms without dumbing down the content or turning off more knowledgeable people. I get your message across in an appealing manner, one that inspires people to appreciate your products and services and want to do business with you. And I do it quickly.

Some of my clients:

Madden Media

Numerous advertising agencies

My background in journalism/public relations/marketing helps me make points for you with content that is direct, friendly and persuasive.

I’m just an email away:





Write that book you always said you would

You know your business, and you talk very knowledgeably about it.

Now it’s time to write a book and establish yourself as an authority in black and white.

A book is a great marketing tool and it quickly pays a fantastic return on your investment.

Clients and potential clients will immediately give you new respect and new credibility when you collect your knowledge and put it in a book.

I’m a professional writer with more than 30 years experience in journalism, public relations and marketing.

I can help you tell your story quickly and effectively.

Mark O’Brien


See if these O’pinions add up

Months don’t come much better weatherwise than gentle, hopeful May, full of great beach weather, joyful graduations and promises of vacations.

Unfortunately, May inevitably turns into June, July and August, heat and humidity, and constant complaints from Pensacolians about heat and humidity.

So enjoy May and revel in its glory.

Meanwhile, I hope these O’pinions count with you:

3 Improvements I like on Pensacola Beach: The new Visitor Information Center makes a great first impression and will be much more attractive to visitors.

Pedi-cabs — Find a parking spot and pedi cabs will provide cheap, fun transportation to the destinations of your choice.

The new restaurant, Casino Beach Bar & Grille, next to the fishing pier is a major upgrade that appeals to locals and tourists alike.

317 — The approximate number of existing or new mattress stores under construction in Pensacola. No high-tech jobs there.

3 Bad Ad Men: Some actors have jumped the shark and worn out their welcome with their incessant and lame pitching of products on television: Neil Patrick Harris and beer; Matthew “I’m So Vain” McConaughey and whatever he peddles; and Samuel L. Jackson shilling for most every product ever made.

19 People are running or thinking of running for the Republican nomination for president next year, yet none light my fire.

5 Years have gone by since the BP oil spill threatened the Gulf Coast’s way of life. So far, there’s been little lasting damage, so we should be grateful, but watchful, too, lest there be more fallout lurking under the water.

3 Restaurants I miss: Hunan’s in East Pensacola Heights; The Creamery in Gulf Breeze; Hopkins Boarding House on North Hill.

3 Landmarks I love: For 38 years I have been driving under the 17th Avenue overpass and only once can I remember seeing a four-letter word painted on the walls. This shows respect for the public space. The vast majority of the time the artwork is eye-catching and shows soul.

The fish pointing us from Gulf Breeze toward Pensacola Beach is from another era for sure, but it’s a wonderful symbol etched in many memories forever. The publicity deservedly goes to the Maritime Park and other major new improvements, but tree-shaded Seville Square is still a great place to pull up a bench and daydream for a while.

$194 is the most a person can get for food stamps for a month. That’s a little over $6 a day. I’m not jealous.

812R was my family’s telephone number in rural Massachusetts in the late 1950s. You lifted the receiver and waited for the operator to come on and ask you what number you wanted to call. Today’s phones do so much more. Thank you, modern technology!

2 Things that would dramatically improve Cordova Mall’s appearance: a bright new exterior for Dillard’s — the interior looks great — and resurfacing/rebuilding of the dipsy-doodle parking lot on the store’s south side.

2 Cliches that are worn out and need never be said again:

“It is what it is.”

“Think outside the box.”

20 Pounds I need to lose.

0 percent interest I have in losing them.