All posts in writing service

Suit yourself

Let me tell you a quick, upbeat anecdote that can inspire folks who are fighting gravity and weight gain.

I recently was assigned to write several web pages about making alterations for men’s clothes — which amused my wife because I can’t even thread a needle.

Fortunately I had the help of an expert tailor to explain the ins and outs of altering men’s clothes, which can be very complicated. She told me that on occasion she has altered clothes for people who lost large amounts of weight — 60 pounds or more.

She even was able to take a man’s single-breasted coat and turn it into a double-breasted coat after he lost a lot of weight.

What an inspiring coat for that man to wear — a tangible result of his amazing accomplishment and a great example to include in the web copy.

How I’m spending my summer

Working. Learning. Writing.

One big benefit of creating content for business is the diversity of knowledge that comes my way, thanks to interviews with clients and the power of Google.

Among the work I’ve done recently:

Ghostwritten a book on clothing for big and tall men — guys over 6-foot-2 and/or those who wear sizes 1XL and above.

Written blog posts for a golf course and social media posts for a barbecue restaurant.

Written blog posts for air conditioning repair companies. (Quick quiz: Does your AC have a solenoid cylinder and, if so, what does it do?)

Helped promote Blue Angels Blend coffee, the first food product licensed by the U.S. Navy Department. This product, one of many created by DeLuna International Coffee of Pensacola, can now be sold in Navy bases, commissaries and museums worldwide, expanding the Blue Angels/Pensacola connection and sending royalties to the Morale, Welfare and Recreation programs for Navy personnel.

The fun challenge for me is writing about these topics in ways that catch readers’ attention and keep them reading about the clients’ services or products.

If you want help growing your business, I may be able to help. Contact me at markobrienusa@gmail.com and we can have a no-cost discussion about opportunities.

Write, sleep, publish

Don’t publish something immediately after you write it.

Assuming you’re not on deadline, take a day or two and “sleep on it,” as your Grandma might say.

This added time lets the material marinate in your brain. Then, review your writing and you will see ways to cut unnecessary words, insert stronger verbs, double-check facts and add context if needed.

Speaking of reviewing your work, be sure to read it aloud. You will hear clunker sentences that convince you to do some rewriting.

Finally, print a copy of your writing. Reading a hard copy will open your eyes to typos and misspellings you may have missed on your computer.

Blogging by the numbers

Blogging will build awareness of your product or service, and the more you blog the better.

Having more posts on your blog will grow your business, as demonstrated by these survey results from HubSpot, a firm that helps companies attract visitors and convert them into customers.

• Traffic will grow 45 percent if a business increases its total blog articles from 11-20 to 21-50.
• A company that simply increases blogging from 3-5 times a month to 6 to 8 times a month can almost double its leads.

Unless it’s on a time-sensitive topic, a good blog post will keep working for you long after you post it because it will contain information valuable to potential customers.

As Greg Schraff noted on digetry.com: “The thing to recognize is that a blog post is not a one-trick pony. Your blog will not only have an impact at the time it’s written but long after that because the content can be as relevant a year later as it is the day you posted it.”

If you want help building a blog for your business, please contact me at markobrienusa@gmail.com

Who ya gonna call? Ghostwriter!

You have all sorts of information in your head about your product or service, but you don’t have the time or energy to write it all down.

I can write it for you, and showcase your authority in your field.

This can become a book for you, and much, much more.

You can use also this writing on your website, in e-mails to customers and potential customers, and in other venues that will help you grow your business.

My very first client, for example, had owned seven businesses and had all sorts of insights and experiences to share on ways to increase recurring monthly revenue.

He talked, I wrote, and his first book set him off to success in his goal, to become a consultant. He tells me he now gets $200 an hour to sit at home and tell clients how to use his experiences and insights in their businesses.

My favorite format is to talk in depth with the person so I can capture all the information, anecdotes and vignettes that tell his story.

But this can be done by telephone, on-line and through emails and by my own research.

In one case, I never even met the woman for whom I authored a book.

Instead, she sent me videos of the material from classes she taught. I incorporated all her information with on-line research I did and she soon had a book that opened doors for her.

Not only was it something she gave to clients, but the book convinced organizations to feature her as a speaker, which led to much more lucrative work for her.

Let me help you put your knowledge to work for you. Contact me at markobrienusa@gmail.com

With 30-plus years experience in journalism, marketing and ghostwriting, I can quickly and effectively help you create a book on just about any subject.

I’ve written, ghostwritten or edited numerous books and e-books on all sorts of topics – business, marketing, air conditioning and heating, aspects of law, management techniques, chemicals, barter, personnel processes and many more subjects.

Avoid this degree

Most of us learn to write in high school or college, and we tend to grind out the words, determined to reach the word-limit or the page-limit set by the instructor. We also suspect that the instructor, snowed under with papers, will skim the pages and not expect stirring prose.

Some call it the Ph.D. School of Writing — Piled Higher and Deeper.

Maybe that sort of writing works in school, but it doesn’t succeed in business.

Readers come to your blog for information, entertainment and maybe a dash of humor or personality.

Like the overworked teacher, readers have plenty of other material to read. So get to the point by writing short, interesting posts that show your product or service, your passion and your knowledge. Eliminate jargon and write the post as if you were talking with a friend.

I can help you. I have written for numerous businesses and government agencies and I can tell the story of your business in ways that will boost your business. Contact me, markobrienusa@gmail..com.

Thank you.