All posts in email marketing

How I’m spending my summer

Working. Learning. Writing.

One big benefit of creating content for business is the diversity of knowledge that comes my way, thanks to interviews with clients and the power of Google.

Among the work I’ve done recently:

Ghostwritten a book on clothing for big and tall men — guys over 6-foot-2 and/or those who wear sizes 1XL and above.

Written blog posts for a golf course and social media posts for a barbecue restaurant.

Written blog posts for air conditioning repair companies. (Quick quiz: Does your AC have a solenoid cylinder and, if so, what does it do?)

Helped promote Blue Angels Blend coffee, the first food product licensed by the U.S. Navy Department. This product, one of many created by DeLuna International Coffee of Pensacola, can now be sold in Navy bases, commissaries and museums worldwide, expanding the Blue Angels/Pensacola connection and sending royalties to the Morale, Welfare and Recreation programs for Navy personnel.

The fun challenge for me is writing about these topics in ways that catch readers’ attention and keep them reading about the clients’ services or products.

If you want help growing your business, I may be able to help. Contact me at markobrienusa@gmail.com and we can have a no-cost discussion about opportunities.

Write, sleep, publish

Don’t publish something immediately after you write it.

Assuming you’re not on deadline, take a day or two and “sleep on it,” as your Grandma might say.

This added time lets the material marinate in your brain. Then, review your writing and you will see ways to cut unnecessary words, insert stronger verbs, double-check facts and add context if needed.

Speaking of reviewing your work, be sure to read it aloud. You will hear clunker sentences that convince you to do some rewriting.

Finally, print a copy of your writing. Reading a hard copy will open your eyes to typos and misspellings you may have missed on your computer.

Who ya gonna call? Ghostwriter!

You have all sorts of information in your head about your product or service, but you don’t have the time or energy to write it all down.

I can write it for you, and showcase your authority in your field.

This can become a book for you, and much, much more.

You can use also this writing on your website, in e-mails to customers and potential customers, and in other venues that will help you grow your business.

My very first client, for example, had owned seven businesses and had all sorts of insights and experiences to share on ways to increase recurring monthly revenue.

He talked, I wrote, and his first book set him off to success in his goal, to become a consultant. He tells me he now gets $200 an hour to sit at home and tell clients how to use his experiences and insights in their businesses.

My favorite format is to talk in depth with the person so I can capture all the information, anecdotes and vignettes that tell his story.

But this can be done by telephone, on-line and through emails and by my own research.

In one case, I never even met the woman for whom I authored a book.

Instead, she sent me videos of the material from classes she taught. I incorporated all her information with on-line research I did and she soon had a book that opened doors for her.

Not only was it something she gave to clients, but the book convinced organizations to feature her as a speaker, which led to much more lucrative work for her.

Let me help you put your knowledge to work for you. Contact me at markobrienusa@gmail.com

With 30-plus years experience in journalism, marketing and ghostwriting, I can quickly and effectively help you create a book on just about any subject.

I’ve written, ghostwritten or edited numerous books and e-books on all sorts of topics – business, marketing, air conditioning and heating, aspects of law, management techniques, chemicals, barter, personnel processes and many more subjects.

A thank you with a nudge works best

It may sound pushy, but the most effective thank-you for an email assumes the recipient will cooperate with you.

Of all the ways to say thank you, “Thanks in advance” got the highest response rate, according to a study by email productivity software provider Boomerang.

Is the message overconfident or merely optimistic, assuming cooperation from the recipient?

Either way, it worked best of eight most common sign-offs studied.

Boomerang data scientist Brendan Greenley said, “There’s a bit of posturing involved with this closing, and you do risk coming across as a little aggressive, but it turns out it works pretty well.”

Read about it at https://www.fastcompany.com/3069126/work-smart/use-these-words-at-the-end-of-your-emails-to-increase-your-chance-of-getting-a-

Avoid this degree

Most of us learn to write in high school or college, and we tend to grind out the words, determined to reach the word-limit or the page-limit set by the instructor. We also suspect that the instructor, snowed under with papers, will skim the pages and not expect stirring prose.

Some call it the Ph.D. School of Writing — Piled Higher and Deeper.

Maybe that sort of writing works in school, but it doesn’t succeed in business.

Readers come to your blog for information, entertainment and maybe a dash of humor or personality.

Like the overworked teacher, readers have plenty of other material to read. So get to the point by writing short, interesting posts that show your product or service, your passion and your knowledge. Eliminate jargon and write the post as if you were talking with a friend.

I can help you. I have written for numerous businesses and government agencies and I can tell the story of your business in ways that will boost your business. Contact me, markobrienusa@gmail..com.

Thank you.

Content marketing: It’s not about you

When it comes to providing content, give the customer what he/she wants or needs, and only then will you start building a productive relationship.
“Your needs (as a business owner) should come second to what the other person wants and needs. If you can give them what they are asking for, you will, in turn, get what you need from them as well. Find out what they want and do your best to give it to them,” as CompuKol Connection its it.

Read this post, which spells out how you can find what your customer wants in the way of helpful content:

Determining What Your Target Audience Wants and Needs

Here’s a smart solution to your website content woes

Do you need content to bring customers to your website ? Or do you have too much content and need it revamped and made more effective?

Either way, I can solve your problem quickly and efficiently.

“The trick to solving both problems is to focus on what content you and your organization ought to create, and then to create as many iterations of your best content as possible. This ensures the best use of your resources—such as product marketing teams and designers for content creation—and it delivers greater content ROI because the content created (and reused) is higher quality and more relevant,” says prdaily.com.

Read this article http://www.prdaily.com/Main/Articles/21203.aspx and then contact me at markobrienusa@gmail.com. I have more than 30 years experience in social media, marketing, public relations and journalism.

E-mail marketing can work for you

Content marketing is a smart, low-cost way to promote your business, capture eyeballs and win customers.
And one sure way for people to learn about you is content marketing via e-mail.
Think about all those email addresses you already have for customers, potential customers, vendors and others who might welcome your information and need a reminder that you’re in business.
Smart content marketing quickly gives readers information that’s educational and/or entertaining and doesn’t try the hard-sell approach.
But don’t take my word for it.
Check out this item on www.prdaily.com article on ways to increase your visibility and your revenue.

http://www.prdaily.com/Main/Articles/20949.aspx