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Adjectives – handle with care

Here at markobrienwritingservices.com our stock includes adjectives for all occasions.

Our supply includes “best,” “finest,” “most awesome,” “coolest” and many other superlatives.

However, we seldom recommend using these adjectives. They reek of sales spin and don’t give your readers the facts they want for making smart decisions.

Numerous studies show that blog-readers like only a helpful serving of adjectives – and no excess exclamation points, please!!!!

Readers visit business blogs to learn facts, not to wallow in hype.

They like some adjectives, but only factual, specific adjectives that tell them the car is royal blue or the equipment is energy-efficient or the two-story house includes a heated swimming pool.

They don’t want to wade through lots of excessive, uninformative adjectives that make them feel they’re being manipulated.

Just give them the facts and the precise adjectives they need, and readers will consider you more trust-worthy.

Content creation, factual writing, business writing, writing hype, readers want

Talking or writing, keep it short

You will lose your audience if you insist on rattling on in your speaking or your writing.
If you’re speaking, you need to make your points in 10-18 minutes. Otherwise, the audience loses  attention and you lose a great chance to spread your message. Scientists find that many listeners lose focus and tune out speakers after 10 minutes. TED talks, which showcase major league speakers, are limited to 18 minutes on the theory that this is enough time to explain the essence of your subject.

Writing on linkedin.com, Carmine Gallo has more thoughts and information:

“The 18-minute rule also works because the brain is an energy hog. The average adult human brain only weighs about three pounds, but it consumes an inordinate amount of glucose, oxygen, and blood flow. As the brain takes in new information and is forced to process it, millions of neurons are firing at once, burning energy and leading to fatigue and exhaustion. Researchers at Texas Christian University are finding that the act of listening can be as equally draining as thinking hard about a subject. Dr. Paul King calls it “cognitive backlog.” Like weights, he says, the more information we are asked to take in, the heavier and heavier it gets. Eventually, we drop it all, failing to remember anything we’ve been told.”

The same goes for writing. Don’t waste time and pixels on matters unnecessary to your story. If you do, your audience will move on without you.

Get the full details at Gallo’s post:

https://www.linkedin.com/pulse/20140313205730-5711504-the-science-behind-ted-s-18-minute-rule

Check me out

Do you need a strong creator of interesting content whose writing will draw readers to your website and encourage them to want to do business with you?

I have more than 30 years in journalism, public relations, marketing and social media. This combination of fields helps me tell your story effectively and build your audience, whether you’re dealing with computers, healthcare, science, human resources, lodging, even cowboys and the cattle industry. I have ghostwritten books on management, social media, marketing and other subjects, so I can write knowledgeably and well on just about any business topic you have.

Please check these samples and contact me (markobrienusa@gmail.com) if you think we will be a good fit.

I wrote most of the copy for this website:
http://www.aegistherapies.com/home.aspx

I wrote much of the copy on this site, including all of the “Practice Areas”:  http://ropella.com

I wrote all the “niche” items and found 25-40 keywords per entry for SEO purposes for this site:
http://www.ropellaexperts.com/index.php/expert_niches

Here’s a travel article I wrote to promote a rodeo:

http://www.experiencekissimmee.com/blog/post/2014/23/Cowboy-Up-Kissimmee-is-in-the-heartland-of-cowboys-and-cowgirls/26843/

And, just for fun, read this one about bird-watching:

http://www.visitpensacolabeach.com/eco-trail/stories/old-man-and-the-sea-birds.php

I’m fast and reliable, and I meet deadlines. Always. I’m comfortable writing from material you provide me or from my own research and interviews on topics you assign.

Thank you.

Learn when to post on social media

Here’s a great source showing you the best times to post on various social media:

http://www.prdaily.com/Main/Articles/19993.aspx

Guys, get game! Write better

Bad writing costs business billions of dollars per year — from poorly written memos to unnecessarily complicated instruction booklets to expensive marketing materials that fail to connect with the audience.
But it also hurts guys in the dating game.
A recent Wall Street Journal report about a Match.com study found that 87 percent of women were turned off by bad grammar and poor writing in profiles men posted on the dating site.For the ladies, grammar even ranked ahead of teeth as a deal-breaker.
So, fellas, work harder on your writing skills if you want to win a woman’s attention.
Women should, too, although grammar and writing skills aren’t as important to men looking for women. Only 75 percent of men listed these talents as must-haves for a woman.

No, I won’t write a Match.com profile for you. But I will write a great brochure, blog series, web copy or news release that builds positive attention for you and your business.

Contact me at markobrienusa@gmail.com

50 ways to get personal, build business

Few companies maximize their websites by showcasing the people who are, in fact, most of their assets.

I’m referring to the “About Us” portion of websites.

Fortunately, Mary Stribley has dozens of ways to make your “About Us” very attractive to readers interested in your products and services: https://designschool.canva.com/blog/unique-inspiring-about-page

 

 

 

Have you read your website lately?

I can tell the story of your business via website content that builds awareness and draws new customers.

Your website is the Internet’s version of your front door. Well-written copy makes your business more attractive and draws customers inside.

I can quickly and inexpensively help you reach new customers and motivate existing customers. You can boost your brand with interesting, appealing content that makes customers want to know more about you and your products or services.

Mark O’Brien. Experienced. Attentive. Quick.

Contact me for a free initial consultation and references.

markobrienusa@gmail.com

Want content that works? Get to the point

Most of us learn to write in high school or college, where we soon realize that beleaguered and/or lazy teachers often grade papers by the pound.
One common school requirement is to write to a required minimum length, a good theory but one that often encourages new writers to pad copy, fill lines and amass word count.
That’s OK for school, perhaps, but clunky writing doesn’t work on today’s Internet, where readers prize their time.
That’s where I come in.
If you want energetic, concise writing that gets your customer’s attention, then I can help you improve your website, blog, book or brochure.
I create content that gets to the point in a quick, entertaining, likable manner that helps you reach your desired audience.

Improve your website content. Now.

You’re good at what you do. You thought you had a good website.

But customers aren’t buying.

There’s a reason: Your copy doesn’t work.

Maybe the writing is stale and uninteresting, or it needs new material. Maybe it was something you hired your neighbor’s kid to write, and you never got around to fixing it.

I can improve your content quickly and effectively.

I’m experienced, attentive and knowledgeable; I create content that informs, entertains and motivates customers.

I’ve been writing for 30-plus years — social media, websites, advertising, journalism, public relations, marketing, Twitter, books and blogs.

Lousy sites die miserable, slow, expensive deaths. Why stick with one that’s losing money?

For as little as $125, I will quickly rewrite the existing copy on your site, incorporate new material and tell the story of your business in an effective, productive way that lives, breathes and connects with customers.

Contact me for a free consultation.

markobrienusa@gmail.com

(850) 982-8585

What I can do for you

I write website copy that reaches your target audience and brings in new customers and revenue.

I convert jargon into layperson’s terms without dumbing down the content or turning off more knowledgeable people. I get your message across in an appealing manner, one that inspires people to appreciate your products and services and want to do business with you. And I do it quickly.

Some of my clients:

Ropella.com

Madden Media

Numerous advertising agencies

My background in journalism/public relations/marketing helps me make points for you with content that is direct, friendly and persuasive.

I’m just an email away: markobrienusa@gmail.com